About Me
With a proven track record in leading transformative design initiatives and a deep understanding of emerging technologies, I partner with ambitious startups and scale-ups to navigate complex challenges and seize new opportunities. My passion lies in bridging the gap between innovative ideas and impactful execution, fostering environments where design excellence and technological foresight converge.
As a design leader and tech visionary, I empower organizations to not only adapt but thrive in the rapidly evolving digital landscape. I believe in leveraging the power of AI to unlock unprecedented efficiencies, drive market differentiation, and cultivate high-performing teams ready for the future.
Clients & Organizations I worked with
What I Offer
I help teams become...
Enhancing productivity, efficacy, and results through optimized workflows.
Cultivating a mindset of continuous improvement and adaptability.
Infusing transparency and visibility for better, faster collaboration.
Empowering teams with the tools and knowledge to make informed decisions.
Superior to a full-time hire
Amazing ROI
Best-in-class expertise at a startup-friendly price point.
Rapid Onboarding
Get immediate value and skip lengthy recruitment processes.
Specialised
Nurturing startup, scale-up, and enterprise teams is my core strength.
External View
Benefit from a fresh, objective, and unbiased perspective.
Fixed Fees
Transparent pricing with no hidden costs, salaries, or perks.
Flexible Service
Scale services up or down precisely as your needs evolve.
How It Works
Custom strategies designed to fit your unique team and business needs.
Personalized guidance and direct mentorship for key individuals.
Practical assignments to reinforce learning and apply concepts.
Monitoring and feedback to ensure continuous improvement and goal achievement.
Capacity to mentor and develop up to four team members simultaneously.
My Approach
I blend strategic foresight with hands-on execution to transform your organization's innovation and operations. Together, we develop a user-centered product vision and strategy, utilizing advanced techniques like GenAI for insights, rapid prototyping, testing and iteration. Through design thinking workshops, we simplify challenges into actionable roadmaps and user experiences that enhance retention.
I focus on optimizing design operations and establishing frameworks for talent growth, ensuring your teams are impactful and integrated. Additionally, I provide mentoring and leadership coaching to foster a culture of continuous innovation.
My ultimate goal is to build sustainable capabilities within your organization, empowering your teams to lead in the evolving tech landscape and drive business growth.
My Services
Empower your team to establish a robust, user-centered North Star vision and strategic horizons that drive product development. Implement frameworks to align teams on product positioning, increasing velocity, transparency, and visibility for faster, better operations.
- Develop user-centered product vision & roadmap
- Align teams on product positioning & shared goals
- Enhance operational velocity & transparency
Utilize workshopping, brainstorming, and discovery techniques to help your team untangle complex problems and translate them into clear, tactical, and aligned roadmaps. Facilitate vision workshops to ensure team alignment on success metrics.
- Facilitate problem-solving workshops & brainstorming
- Guide data-driven user research for improved retention
- Develop intuitive UX based on principles & accessibility
- Create sitemaps, user journeys, wireframes & prototypes
- Coach on style guides & component libraries
Refine workflows and structure your design organization for maximum impact and efficiency, covering outsourcing, recruitment, hiring, and onboarding. Implement comprehensive templates for hiring, performance, and career development to boost retention and growth.
- Streamline design talent acquisition & onboarding
- Implement performance reviews & career development plans
- Leverage trifecta model & agile methodologies
- Align UX strategies with Product & Engineering objectives
Provide experienced leadership to bridge gaps during recruitment and guide the evolution and scaling of your UX team. Offer dedicated 1:1 mentorship focused on developing technical, interpersonal, and presentation skills, fostering stronger daily collaboration.
- Bridge leadership gaps during recruitment
- Facilitate UX team growth & scaling operations
- Provide 1:1 mentorship for skill development
- Coach on navigating workplace challenges & relationships
What People Say
"It has been a privilege to manage and support Peter at Yelp, a natural leader who consistently brings out the best in his teams through empathy, care, and humility. Peter's strategic mindset and ability to champion design thinking methodologies make him a valuable asset to any organization looking to up their design game. His facilitation skills and charisma foster collaboration and innovation, while his dedication to people ensures a thriving team culture. Peter's rare combination of humbleness, approachability, and skilful expertise sets him apart as a top-tier leader and evangelist."
Tony Schibono
Director of Design
"Peter's extensive industry experience gives him a pretty good sense of what will work when it comes to product design and he's very dedicated to keeping an eye on user needs. He called himself once a "user defender" and I fully agree with that statement. I've seen Peter advocate for best experience time and time again. He's got a great deal of business acumen and thinks in terms of marrying user needs and business objectives. Working with Peter has been a delight, he's always focused on delivering the best result possible and making sure everyone gets along doing it!"
Anna Romanovska
UX Researcher
"Peter is a champion of people and culture when it comes to working in teams. I would say what stands out the most about him is his dedication to his direct reports and their growth. He is also passionate about building teams, streamlining design operations and being instrumental in creating a structure for a design process when working with cross-functional teams."
Annie Cheng
Sr. Director of Design
"Peter is thoughtful, creative, and always open to discuss new possibilities. He creates a space for people to share ideas without judgement and to explore the ways in which ideas can become tangible projects for the benefit of the company. Peter has a deep understanding of the design process from discovery to implementation. Work aside, he's personable, charismatic, and always up for an engaging conversation."
Michael Stone
Sr. Product Designer
Let's Connect
I'm always seeking new opportunities to collaborate with leaders and their teams across various industries and organizational stages. It begins with an initial conversation, during which I can learn about your organization's needs and assess the best way to assist you. Feel free to connect with me on LinkedIn or view my Behance profile to learn more about how my expertise can support your team in achieving the next level of growth.